About Us
OTBMedia is building the first marketplace for niche advertising space (Influencer, Print, OOH, etc.), piloted by our own line of discount co-branded products: paper packaging and labeling materials on which we auction off fractional ad space, and sell d2c and b2b. Our mascot is Ad-Man, the hero of our content strategy whose costume consists of ad space also sold on our marketplace.
Our mission is to incentivize and facilitate partnerships between diverse brands.
Advertising is costly and tedious; the market has an oligopolistic tendency with the majority of ad spend going to key players who obfuscate prices, and raise costs without losing demand since brands ultimately need to keep their funnels fed. Smaller media owners often follow this shrouded pricing model, so brands spend even more for agencies to handle media buying, in hope that fees are paid for in increased efficiency.
Our first insight was to sell fractional ad space on co-branded inventory, creating mutually beneficial relationships between businesses to lower both CPMs and inventory costs. In developing these products, we realized the more fundamental need for a true self-serve marketplace for niche advertising.
Our updated vision is a platform where sellers can dutch auction their inventory, providing relevant metrics and audience information. Buyers browse this inventory and bid on it individually, or set a budget and demographic information for a campaign, and let our platform handle the bulk bids.
Now is the time for such a marketplace as everyone becomes a personal brand. More people own niche media, and so do more people have brands to buy advertising for. With both sides of the market growing, we are lucky to also see an explosion of technology available to connect them. Rising CPMs push some brands to traditional mediums such as OOH to ease demand. These mediums are not sold or operated in a technically optimal way for either sellers or buyers.
While this view makes our TAM technically massive, we chose the beachhead market of D2C brands, and the creators they seed products to. This allows us to build both sides of our advertising marketplace before our auction system goes live. D2C brands have the highest pain-point with advertising because for them it is a necessary, frequent, tedious, and costly problem.